Led our internal team to create a national campaign for Fire TV. The challenge was to highlight the many different use-cases of Fire TV, while showcasing premium shows and movies you could watch, fast-forward, pause and more- with just your voice. We wrote over 140 scripts and made 20 spots, of which, these three are my favorite.

The results:

- 4x increase in clickthrough to the Fire TV landing page

- 7% lift in purchase intent

- 4x sales