My first campaign for Amazon. This is for Amazon Channels- a new offering where you can order TV channels like Showtime, Starz, HBO à la carte and watch them via Fire TV. This campaign came from a simple insight- even in this day and age, people are still paying for channels they never watch. An insight that led to one :30 and three :15 second OLV. Fun. Fun. Fun.

Results:

• 2x increase in clickthroughs to the Amazon Channels page

• 10% lift in purchase intent

• 3% increase in sign ups

• 2 golds at the Addy's