DoorDash
At DoorDash, I led all growth, performance and acquisition work for the consumer segment on paid social and digital channels. I partnered closely with external agencies and internal stakeholders to ensure the work meets campaign goals while adhering to DoorDash’s brand tone, voice, look and feel.
Additionally, I also wrote and creative directed work for numerous tent pole events like Back to school, Summer of DashPass, new vertical launches for grocery and health and wellness to name a few. Here is some of the work from my time there
New Vertical:
I wrote and creative directed these spots for DoorDash’s recent new vertical push. They were super fun to write and make.
Results: Campaign drove 2.1m incremental orders and a 61.1m incremental GMV.
Grocery Campaign :
Results: Campaign drove 247k new trials and 627k orders on DoorDash
Summer of DashPass
Results: Campaign drove 230k incremental DashPass signups and 4.3m incremental orders
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Back To School :
Results: Campaign drove 1.9m incremental orders and a 71.1m incremental GMV
